My senior thesis, The Blue Thread, seeks to answer the question - how can you use design to aid in poverty relief? With this project, I am not aiming to solve global poverty, rather I seek to empower and aid communities currently affected by extreme poverty. To accomplish this goal, I will create a company that sells t-shirts and other screen-printed materials; a portion of the proceeds made will be directly given to grassroots organizations that work in and with communities impacted by poverty. For the purpose of my thesis, I will focus on the poorest parts of Latin America: the rural and indigenous communities of Ecuador, Bolivia, and Peru. I will design three printed materials per region, three printed materials which represent the company, a website, and a packaging proposal for the products.